New Braunfels Heritage Tee (Unisex)

“Ist das Leben schön” — Isn’t life beautiful?

Raise a glass to good times, lazy waters, and Hill Country's German roots. This tee celebrates New Braunfels heritage with a bold design featuring classic icons: a frothy mug of (German) beer, the iconic NB deer, flowing river waters, and the year it all began — 1845.  A nod to the original German spelling "Neu-Braunfels" and the NB motto "Ist das leben schön" - this heritage tee brings the past into the present.

Whether you're floating the river or catching live music downtown, this shirt says “Life is beautiful” the way only New Braunfels can.

Local spirit. German roots. Texas pride.